Profile
This is me
I’m a Charlotte resident with roots in the beautiful mountains of Western North Carolina, and I carry that love for nature and serene landscapes into everything I do. In my spare time, you’ll often find me diving into my passion for interior design, learning about animals, playing board games, or getting lost in a good book. I’m also an avid treasure hunter, always on the lookout for unique finds in antique and thrift stores.
Expertise
Social Media Management, SEO/Keyword Research with SEMrush, Analytics and Reporting, Community Engagement, Collaboration and Adaptability, Photography and Editing In Lightroom, Email Marketing with ConvertKit, Organizational Skills, A/B Testing, Following Social Media Trends, Branding Implementation for content, Social Media Calendar Planning.
Experience
January 2025 - Current
Blum USA | Social Media Specialsit
I manage and execute social media strategy across Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube, creating engaging content that drives brand awareness and audience growth. Grew the company's Instagram following by nearly 100% in 18 months, increasing the account to more than 110,000 followers through strategic content planning, community management, and data-driven optimization. Develop content calendars, write compelling social media and YouTube copy, create graphics and short-form videos using Adobe Lightroom, Express, and Premiere Pro, and support campaign planning through A/B testing and performance analysis. Collaborate with marketing technology teams, product managers, customer service, and sales to execute integrated marketing campaigns. Provide live social media coverage for trade shows and industry events to increase real-time audience engagement and showcase the brand across multiple platforms.
September 2024 - Current (Freelance)
Tailored Home Care Inc. | Social Media Manager and Content Creator
I manage and create tailored content for Tailored Home Care’s social media platforms, including Facebook, Instagram, Google Business, and LinkedIn, to strengthen brand presence and connect with the community. I built the company’s Instagram from the ground up, incorporating strategic A/B testing to refine content and engagement strategies across platforms. Through thoughtful planning and execution, I enhance brand visibility while fostering meaningful interactions with the audience.
November 2019 – October 2024
A Spicy Perspective | Personal Assistant/Social Media Manager
I managed social media strategies for Instagram, Pinterest, Facebook, X (formerly known as Twitter), and YouTube, tailoring content to align with each platform’s unique audience and objectives. By implementing A/B testing, I refined approaches such as caption styles and posting schedules to maximize engagement and reach. For three and a half years, I conducted extensive research on SEO tactics to optimize website content and keywords, significantly enhancing organic traffic. Beyond day-to-day management, I took on special projects, including addressing stolen content, photo editing, designing and managing marketing emails, and creating customized social media campaigns that resonated with diverse audiences.
May 2017 to June 2018
The Bridge Church | Connections Director
Scheduled and coordinated volunteers, enhancing team management and organizational skills. Assisted with social media marketing, providing experience in digital communication and brand outreach. Developed and implemented a curriculum for connect group leaders, showcasing content creation abilities. Founded, developed, and marketed a young adults group, leveraging community engagement strategies.
Tools
SEMrush
Tailwind, Later, Push Engage, Buffer, Sprinklr
Notion, Confluence, Trello
ConvertKit Email Marketing
Microsoft 365
ManyChat
Adobe Lightroom, Adobe Express, Some Adobe Premiere Pro
Campaign Planning with Cross-Departmental Collaboration
Content Planning, Creation/Editing, and Executing.